Framing eco-friendliness

Once, I was told that advertisement is a mirror of the society, but one that exaggerates some features.  This probably explains that when the social reality is surreal, the advertisement is heading in the same direction.  Here are some viral advertisement clips promoting eco-friendliness made by the Israeli branch of Mccann. Some of the clips are usually in Hebrew (HE) and some are in English (EN), however they are being sometimes removed from YouTube.  In the current batch, all clips are in EN:

Ride a bicycle (EN):

Walk more (EN):

Buy a hybrid (EN):

Last updated: 7 July, 2008