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	<title>::: Think Macro ::: &#187; observation</title>
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		<title>On the importance of being there</title>
		<link>http://www.thinkmacro.org/2009/06/on-the-importance-of-being-there/</link>
		<comments>http://www.thinkmacro.org/2009/06/on-the-importance-of-being-there/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 14:22:40 +0000</pubDate>
		<dc:creator>Dima</dc:creator>
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		<guid isPermaLink="false">http://www.thinkmacro.org/?p=410</guid>
		<description><![CDATA[With all the beauty of the Internet and the fact that it helps us dealing with distance and phisical presence, there is something really valuable about &#8220;being there.&#8221;  The Berkman Center places tons of material online and theoretically, nothing stops me from spending hours on their website listening to the talks and reading the reports.  [...]]]></description>
			<content:encoded><![CDATA[<p>With all the beauty of the Internet and the fact that it helps us dealing with distance and phisical presence, there is something really valuable about &#8220;being there.&#8221;  The <a href="https://cyber.law.harvard.edu/" target="_blank">Berkman Center</a> places tons of material online and theoretically, nothing stops me from spending hours on their website listening to the talks and reading the reports.  However, for me this rarely happens, unless I have a concrete task in hand and am looking for a specific piece of information.</p>
<p>Now, spending the summer at Berkman, makes me more conscious of the online materials the center is releasing.  For example, about a week ago <a href="http://futureoftheinternet.org/blog" target="_blank">Jonathan Zittrain</a> (JZ) gave a really interesting talk about the history of the internet through the lens of domain name regulation.  Unfortunately, that one was not documented, but then, when I came across the <a href="http://www.youtube.com/watch?v=NN95GE4mOIw" target="_blank">video</a> below, I did sit down to watch (most of) it.  I don&#8217;t think I would do it unless I had the opportunity to listen to JZ &#8220;live&#8221; just a couple of days before, but now I know that there is a good explanation of the basics of the Internet out there that I can use.</p>
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<p>Same goes for other items, such as the luncheon talks.  For example, this week, <a href="http://www.eszter.com" target="_blank">Eszter Hargittai</a> presented her new data about disparities in Internet-related skills among college students.  Although I am following Eszter&#8217;s blog and try to read what she publishes, I doubt I would have a chance to spare an hour watching her recorder talk.  Now, after actually being there, I would encourage you to watch both, her <a href="https://cyber.law.harvard.edu/node/5462" target="_blank">talk from this week</a> and <a href="http://www.youtube.com/watch?v=zF5N1hjceyc" target="_blank">another one</a> she gave about a year ago (below).</p>
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<p>Of course I am not the first one to think about the importance of being there.  The <a href="http://news.bbc.co.uk/2/hi/technology/7507797.stm" target="_blank">idea</a> has been around for a while, especially in the <a href="http://www.google.com/url?sa=t&amp;source=web&amp;ct=res&amp;cd=3&amp;url=http%3A%2F%2Fwww.businessweek.com%2Fperm%2Fcontent%2F07_16%2Fb4030109.htm&amp;ei=9oJDSsK2IciMtgeYmqG3Ag&amp;usg=AFQjCNHwUj-J_NlA_TRcck---fKnipL0tQ&amp;sig2=rNFQng_1yMY43-CJjtnm4Q" target="_blank">business</a> world.  However, it is always fascinating to reach a similar conclusion based on your own observations.  It seems that the ability to attach a &#8220;face&#8221; to the content has an aura effect, beyond the immediate enhancement of communication between the people involved.  It shifts one&#8217;s attention towards other information produced in the same space, and most interestingly, it extends to the online environment.  I think that so far I was paying attention only to the reverse dynamics (when online communication enhances the following offline interaction).  It is interesting to now how it works in the opposite direction as well.  Being there focuses you on the materials produced by the people and institutions invovled, while probably taking away from your attention to informatin produced elswhere, even if that is a place where you have previously spent a lot of time at.  Some food for thought&#8230;</p>
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